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Video 1: Introductory Video
 

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Video 2: Using open-ended questions to understand customer concerns
 

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Video 3: Value proposition: Selling to address concerns
 

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Video 4: Addressing Customers' Cost Concerns
 

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Video 5: "I don’t want it - I’ll never use it"
 

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Video 6: Promotions vs Protection Costs
 

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Video 7: Quick Summary
 

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